Sears Mastercard -
Tax Time
Tax Time
Existing Customer Activation – Personalized Direct Mail
Concept, Design, Art Direction, Production
Concept, Design, Art Direction, Production
Created a time-sensitive package using personalized checks and a clear response deadline to encourage use of an existing credit line.
4% RESPONSE RATE
$35M BALANCE BUILD
AARP MOTORING PLAN
Acquisition · Personalized Multi-Piece Direct Mail
Concept, Design, Art Direction, Production
Concept, Design, Art Direction, Production
Simplified the package and response device while reducing production cost and maintaining personalization.
INDEX 112
NEW PROGRAM CONTROL
LOWER PRODUCTION COST
FIRST CARD -
CARDMEMBER ADVOCACY
CARDMEMBER ADVOCACY
Retention • Payment Reminder Postcard + Statement Inserts
Concept, Design, Art Direction, Production
Concept, Design, Art Direction, Production
Used direct-response marketing to engage cardmembers before accounts moved into collections. A simple payment due date reminder postcard used a customer focused message and physical reminder to encourage on-time payment.
37% Response rate
Payment Due Date REminder
Sears Gold Mastercard
Acquisition – Personalized Direct Mail
Concept, Design, Art Direction, Production
Concept, Design, Art Direction, Production
Created a personalized, pre-qualified acquisition package built around a sample signature-driven response device.
INDEX 113
PERSONALIZED ACQUISITION
Ge • Fix6 appliance repair
Lead Generation • Interactive Direct Mail
Concept, Design, Art Direction, Production
Concept, Design, Art Direction, Production
Used perforated “Lift Here” panels to reveal additional information before opening into a tri-fold presentation, making physical interaction part of the response strategy.
PERFORATED REVEAL PANELS
MULTI-STAGE MAIL EXPERIENCE
Discover Card – Holiday check package
Existing Customer Activation – Perforated Self-Mailer
Concept, Design, Art Direction, Production
Concept, Design, Art Direction, Production
Designed a self-mailing package with perforated edges that opened to reveal the holiday check offer, making the package structure part of the creative idea.
Perforated self-mailer
integrated print + finishing
offer-driven creative
Home Service Store
Lead Generation • Structural Direct Mail
Concept, Design, Art Direction, Production
Concept, Design, Art Direction, Production
Used the envelope window and package structure as part of the creative idea, building curiosity before the recipient opened it.
Structural Package Design
Window driven interaction
Response-driven creative extends beyond direct mail.
Concept, Design, Art Direction, Production
Concept, Design, Art Direction, Production
These programs used incentives, surveys, QR codes, mobile content and registration offers to drive measurable action.
Incentives + Event Action
Qr REsponse + Mobile Engagement
Qr REsponse + Mobile Engagement
